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Wednesday, September 11, 2013

using the comix format for Jewish fundraising in Toronto

Back in 1947, Hamilton-born James Winslow "Win" Mortimer illustrated a 4-page comic booklet for the United Jewish Welfare Fund in Toronto (a predecessor of the United Jewish Appeal Federation of Greater Toronto aka UJA), used for its Youth Division campaign. This year, the direct mail marketing for the UJA's 2014 campaign also utilized the comic format (thanks to its wonderful Creative Department staff which was responsible for all aspects of the look, from concept to layout to script to the finished artwork).

To allow you readers to compare the 2 campaigns, I am reproducing (with permission from the Ontario Jewish Archives) the comics artwork from both campaigns. Clicking on the images takes you to the full-sized versions.


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